Direct Marketing

Acquisition

In a competitive marketplace, the ability to expand your customer base profitably is one of the key factors in the success of your marketing efforts.

We help our clients identify the best prospects, based on their goals and needs, and develop a strategy designed to put the right message and offer in front of the right prospects and convert them into long term profitable customers.

Acquisition marketing takes many shapes and our approach encompasses all of them. We ensure your efforts not only target the right new customers to acquire, but leverage key influencers or stakeholders to help the conversion process.

Similarly, our approach can help companies interested in “Winning Back” lapsed customers identify those people likely to renew a relationship and assess the appropriate spend against the revenue potential versus the revenue spend of acquiring a new customer.