Business Intelligence

Predictive Analytics

MLS provides predictive analytics services primarily focused on allowing organizations to understand customer profiles, gauge the effectiveness of marketing initiatives, and more accurately select incremental audiences for receiving new and continuing marketing communications. Our modeling outcomes are aimed at improving marketing efficiency, lowering volume costs, and identifying promotion opportunities to your best customer segments. Key modeling scenarios we provide include:

  • Response/Conversion models
  • Market Basket Analysis
  • Lifetime Value models
  • Incremental response models
  • Reactivation/Retention models
  • Affinity and Similarity Analysis