Business Intelligence

Predictive Analytics

MLS provides predictive analytics services primarily focused on allowing organizations to understand customer profiles, gauge the effectiveness of marketing initiatives, and more accurately select incremental audiences for receiving new and continuing marketing communications. Our modeling outcomes are aimed at improving marketing efficiency, lowering volume costs, and identifying promotion opportunities to your best customer segments. Key modeling scenarios we provide include:

Response/Conversion models
Market Basket Analysis
Lifetime Value models
Incremental response models
Reactivation/Retention models
Affinity and Similarity Analysis

Quotables
“MLS has been a tremendous partner to my team. Their professionals provide exemplary data integration and management, as well as robust data warehousing and business intelligence capabilities. They manage to blend technology with the one defining element that seems to be an increasingly rare commodity these days…proactive and energetic customer service.”

- Jane Steward Manager, Consumer
Growth Marketing
Verizon Wireless

Business Intelligence

Predictive Analytics

Quotables

Data. Knowledge. Profit.